career summary
Data-driven marketing professional with 4+ years of experience planning and executing digital campaigns, analysing performance, developing audience-led content, and collaborating with creative and commercial teams. Hands-on exposure to Meta Ads, Google Ads, LinkedIn Ads, Google Analytics, email marketing, budget planning, A/B testing, and weekly/monthly reporting. Proven results include 30% website traffic growth, 20% higher lead conversion, 25% campaign ROI improvement, and email open rates averaging 48.7%. Self-directed, organised, and comfortable working across teams.
Digital marketing Skills
Paid Media Strategy
(Meta Ads, TikTok Ads, LinkedIn Ads)
Campaign Planning & Execution
Budget Allocation
Full-Funnel Marketing
Performance Metrics (ROAS, CPL, CTR, CPC, Conversion Rate)
A/B Testing
Audience & Competitor Research
Google Analytics
Email Marketing
SEO / SEM (Google Ads)
Content Creation
Creative Collaboration
Weekly & Monthly Reporting
― Work experience
Key Account & Digital Marketing Executive
PRIVASIA Sdn Bhd / June 2025 - Present
Plan and execute B2B digital campaigns for PROCUREHERE, a cloud eProcurement platform, across Meta, LinkedIn, Google, email, website, and industry channels to support awareness, lead generation, product adoption, and retention.
Manage a monthly RM5,000 paid-media budget across Meta and LinkedIn; monitor reach, CTR, CPC, engagement, lead conversion, and channel performance to guide budget allocation and optimisation decisions, with results of 50 leads within 3-months.
Analyse website campaign and audience data through Google Analytics and Google Tag Manager, and prepare weekly and monthly reports with actionable recommendations for management. Increased website traffic by 20% within 3-months.
Improved email campaign performance to an average 48.7% open rate and up to 3.86% CTR by refining subject lines, audience segmentation, content, and calls to action.
Test creative formats, copy, audiences, calls to action, and landing-page messaging, using performance data and market research to strengthen campaign relevance and conversion potential.
Partner with sales, product, support, and external stakeholders to deliver social content, case studies, landing-page assets, webinars, product demonstrations, and industry events.
Manage a portfolio of 21 client accounts, translating customer feedback and usage insights into retention, upsell, product adoption, and campaign priorities with a 90% retention rate.
Executive, Sales & Marketing
Two Q Alliance Sdn Bhd / March 2023 - June 2025
Revamped the digital marketing strategy across social media and web channels, increasing website traffic by 30% and lead conversion by 20% within six months.
Conducted customer surveys, market research, and competitor analysis that improved product positioning by 15% and customer engagement by 20%.
Built and executed a data-led, full-funnel launch campaign across digital, social, and traditional channels, contributing to a 25% increase in sales in the first quarter.
Led campaign content, demonstration assets, and sales messaging for one international and two national exhibitions, generating more than 100 qualified leads.
Converted marketing and relationship-building activity into RM750,000 in revenue by securing three projects and coordinating negotiations through delivery.
Led a product rebranding initiative for HRMS, covering value proposition, messaging, and visual direction, and secured trademark registration without external filing costs through Dana Pemfailan Harta Intelek (Dana IP) from MyIPO.
Junior Relationship Manager
CIMB Bank Berhad / Nov 2022 - March 2023
Acquired five new-to-bank and new-to-preferred customers while servicing a portfolio of preferred clients with assets above RM250,000.
Supported outreach and client events that contributed to Bukit Tunku being ranked as the bank's top-performing branch in Malaysia.
Executive, Marketing, Brand & Communication
MYTV Broadcasting Sdn Bhd / Jan 2022 - Oct 2022
Coordinated three external agencies to plan and execute integrated campaigns, ensuring creative, media, budget, and delivery aligned with business objectives.
Tracked audience ratings through Nielsen, social engagement, and advertising conversion data; translated results into optimisations that improved campaign ROI by 25%.
Increased social media followers by 10% in four months through targeted content planning and digital campaign execution.
Developed the annual marketing plan and coordinated cross-functional promotions that contributed to 15% subscriber growth and stronger brand positioning.
Executive, Property Services
Bank Kerjasama Rakyat Malaysia Berhad / May 2019 - April 2020
Prepared concept papers and supported procurement activities, including RFQs, vendor screening, site briefings, contractor coordination, and payment processing.
― Education
Master of Business Administration (MBA)
Universiti Kebangsaan Malaysia - Graduate School of Business (UKM-GSB) / March 2018 - Feb 2019
― certification
Bachelor of Administrative Science (Hons.)
Universiti Teknologi MARA (UiTM) / March 2016 - Feb 2018
Diploma of Public Administration
Universiti Teknologi MARA (UiTM) / June 2013 - Nov 2015
CIM Level 6 Diploma in Professional & Digital Marketing
Chartered Institute of Marketing (CIM) United Kingdom / May 2026
Sijil Kemahiran Malaysia (SKM) Level 3, Digital Marketing Operation
Jabatan Pembangunan Kemahiran (JPK) under Kementerian Sumber Manusia / August 2026
Accredited Train The Trainer (TTT)
Human Resource Development Corporation (HRDC) / January 2025 - January 2028
― SKILLS
― Tools
Digital Marketing Skills
Digital marketing strategy
Social media marketing
Content planning and copywriting
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Google Ads campaign management
Meta Ads management
LinkedIn Ads management
Email marketing and automation
Lead generation
Landing-page optimization
Campaign planning and execution
Audience research and targeting
Marketing funnel development
Conversion Rate Optimization (CRO)
Website and CMS management
Data and Analytical Skills
Google Analytics 4 (GA4)
Campaign performance analysis
KPI tracking and reporting
A/B testing
Marketing ROI and ROAS analysis
Cost per lead and conversion tracking
Excel and dashboard reporting
Content and Creative Skills
Social media copywriting
Content calendar development
Canva and basic graphic design
Brand management
Email newsletter creation
Creative briefing
Basic video-content planning
Professional Skills
Strategic thinking
Project management
Communication and presentation
Stakeholder management
Client relationship management
Problem-solving
Time management
Collaboration
Commercial awareness
Adaptability
Social Media Management
Meta Business Suite
LinkedIn Campaign Manager
Social Media Advertising
Meta Ads Manager
TikTok Ads Manager
LinkedIn Campaign Manager
Email Marketing
Onpay Solutions
Enginemailer
Mobile Marketing
Wabot (WhatsApp)
Search Engine Optimisation (SEO)
Hostinger
Wix
Google Keyword Planner
Ubersuggest
Google Analytics 4
Seobility
Search Engine Marketing (SEM)
Google Ads
E-Commerce
Onpay Solutions
Graphic Designing
Canva Pro
Video Editing
CapCut Pro
Gen AI
ChatGPT Plus
Webinar / Virtual Events
Zoom
Microsoft Teams
Google Meet
Survey / Forms
Google Forms
Microsoft Forms
File / Asset Management
Sharepoint
Google Drive
OneDrive
CRM
HubSpot
Let's talk
